Holiday Merchandising Tips for Hardware Retailers
Small retailers across all industries – including hardware and home improvement stores – are gearing up for another holiday shopping season. You would think that most of your inventory would sell itself, but with a few tweaks to your holiday merchandising and marketing strategies, you could leverage this lucrative season.
Although you don't need a significant shopping holiday or a change in seasons to change your merchandising displays, make your holiday merchandising special. Don't use the decorations you had last year — try something fresh, new, and exciting.
Head to the Internet
Many shoppers will head online to learn more about your hardware store and the inventory you're carrying this holiday season, so give them what they want before they step foot inside. You should post photos on your website and social media accounts of the holiday merchandising displays and offer gift ideas in the posts. Create "themes" like stocking stuffers or home office must-haves, and let customers know where they can find the items in the store to streamline their shopping trip.
Indulge Their Impulses
For all those customers that plan ahead and start holiday shopping early, there are as many who wait until the last possible moment to grab that perfect gift. Make it easier and quicker for them to live on the edge by using point-of-sale (POS) and point-of-purchase (POP) merchandising displays close to the cash register so they can get in and out — even if it's under the wire.
Tool Box or Gift Box?
When an item is a must-have addition to the toolbox, it almost doesn't matter how you merchandise it– customers will buy what they need from wherever it is in the store. You likely have quite a few products like that in your hardware store that you're confident will always have a market. It's the big-ticket, "gift box" items your customers want that you'll have to convince them to buy for themselves or others. Remember this as you create enticing merchandising displays.
Merchandise According to Trends
What shoppers are buying from your hardware store this holiday season will reflect what's happening in the world or trends they see online. Highlight the products in your stores that make it easier and more comfortable to celebrate from the safety of your shoppers' homes, and underscore the importance of those products with merchandising displays that play on those trends.
Work From the Outside In
Think about the first impressions your hardware store is sending. What do your window displays look like? Is your signage easy to read and recognize? Use this first impression to entice shoppers to walk in. Great windows are the hallmark of some of the world's most recognizable retail and department stores, and for a good reason. That's especially true during the holiday shopping season.
Use Optimized Signage
Signage helps inform anyone entering your hardware store about changes to hours of operation and communicate important reminders about new rules. Floor decals and aisle markers help direct traffic flow safely throughout the store when things get crowded with last-minute shoppers. Signage can also supplement merchandising displays and educate shoppers about new items or brands that are holiday-specific or seasonal.
Turn to KDAR
When it comes to knowing how to merchandise a product in your hardware store, who is better than the vendor or manufacturer? If you need help merchandising our items,
contact our team. We're happy to troubleshoot and collaborate to help boost sales and drive revenue for your local business.
Ready to expand your hardware store inventory before the holiday shopping season officially begins? KDAR Company is a wholesale distributor of products specially designed for welding, automotive, lawn and garden, farm and agriculture, automotive, and hardware retailers.
As a family-owned company, we have built our business on a foundation of superior customer service and focused personalized attention. The KDAR Company team supplies retail stores with innovative, high-quality products and state-of-the-art packaging you can sell at prices your customers will appreciate. With more than four decades of experience in retail, we strive to serve you and supply you with the products you need to grow your business.
Interested in BECOMING A RETAIL PARTNER?
We’re here to HELP!
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.
Contact Us
