A Guide to Retail Displays
Retail displays are a popular merchandising tool for brick-and-mortar stores to capture customers' attention and draw them in. There are dozens of theories on how to merchandise your retail space effectively. Many of these depend upon the type of retail location you have and the purpose of the display. Still, there are a few tried and true tips for transforming any retail display space into sales.
Switch Up Merchandise
There are few things more boring than a display that never changes, especially in the case of convenience store displays where a good percentage of customers are repeat visitors who have already encountered the merchandise countless times.
As a rule of thumb, change your displays at least once a month. An exception might be a themed display that stays relevant through the season. However, you should still switch out the merchandise to freshen the look and reflect the range of your product offerings.
Appeal to the Senses
We've all seen those displays that contained merchandise we would have been interested in if it felt like we could touch it without the whole thing tumbling down. When creating your displays, it's crucial to merchandise in a way that encourages curiosity, touch, and exploration.
Remember to not pack the merchandise in too tightly and avoid the temptation to highlight merchandise that you don't want to be handled on a prominent display.
Use Transparent Pricing
There are instances when a retail location may want to encourage customers to engage with the sales staff, so they leave the price off displayed merchandise. This tactic only works in specific retail environments, and most customers will be put off if they can't immediately determine how much something costs. Ensure all the merchandise on your retail displays is accurately priced to encourage add-on purchases.
Leverage the Register
Keep your cash register or check-out area clutter-free, so shoppers have room to spread out their products, bags, and other belongings as they hand over payments. Create customized displays to encourage impulse purchases and add signage that clarifies your return policy. This is where you can put business cards or other marketing materials that you can easily slip into shopping bags with the receipt.
Find a Theme
Bundling similar, supplemental, and complementary items together so shoppers don't have to travel a complicated path to get everything they need. Maintaining cohesion makes your store layout familiar, a significant factor when shoppers decide which stores they'll shop at regularly and loyally. Isn't it nice knowing where everything is within your favorite store?
Stock Quality Merchandise
At KDAR Company, our ultimate goal is to produce top-quality products at competitive pricing, and we regularly introduce new items to meet your needs. The truth is, we sell better products with more features at lower prices than our competitors. Plus, our products are backed by our industry-leading customer service. Our team is passionate about serving your business and helping you succeed.
KDAR Company has manufacturer's reps and sales staff dedicated to meeting customer needs throughout the country and beyond. We consider this higher level of customer service a hallmark of our business.
Contact us today to learn more!
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